Fat oval links, moulded and glossy rather than forged, hooked together into letters in red, blue and lime. The Colored Chain Font keeps the shapes simple because the links are so big, which is exactly why it needs a headline size. Caps, numerals, currency and punctuation link the same way. Best on a flat ground: black, navy or pastel.
Colored Chain Font Is One Continuous Chain
Every letter here is a run of oval links hooked together, and nothing else. The links are fat, glossy and moulded rather than forged, so the whole thing reads as toy instead of hardware. Red, blue and lime alternate down each stroke, though never in a fixed pattern. Because the links are large, you can count them at a glance. And that scale is what separates the Colored Chain Font from a thin jewellery chain.
Big Links, Simple Shapes
Chunky links force simple letterforms, which turns out to be an advantage. Stems stay straight, bowls stay round, and nothing gets fussy. Caps run A to Z, while numerals, currency and punctuation hook together the same way. Even the ampersand loops properly. Still, print it big, since a small size turns the links into mush. So treat it as a headline face and nothing smaller.
