Complex art of being a designer
Designer Tavo Ponce shares his story of how going to work became his hobby
Tavo Ponce, the owner of Tavo Studio, a real professional focused on art direction, animation and design, joined our mission to highlight artists all around the globe. Read our chat and learn that it is never too late to switch professions, make your hobby your work and enjoy the process while discovering something new.
— Welcome on our board, Tavo. Ready to share some facts from your life with us? Of course, first we would love to know how did you choose your artistic path?
— I always liked to draw, at first I only studied business administration, I never had the courage to do something artistic in my studies, but finally I realized that I did not want to work in the world of administration, and I had the opportunity to work in a advertising agency as Art Director and I realized that this was my passion. Going to work became a hobby.
— Did typography become your one and only passion?
— I have always had a love for typography, but I have too much respect to dedicate myself to it 100%, I think it is a very complex art, in my case, I like to play with it and if i do any, it will always be closer to design or illustration field than to 100% typographical.
— And what are other graphic design directions you specialize in?
— I try all the time to work on different styles, now the most i like is illustration and digital animation.
— What was your very first challenging assignment when you stepped into the world of designers?
— I haver worked for many clients in big projects but maybe the most I liked to make is the creation of 3d golden balls for a Nike Sotre in Londres, ÒNije Town London. It is very gratifying to see your art done on the screen becoming something physical.
— What guides you when you’re working on something? Any fundamental idea or tip?
— Fun, try to make something you like in each project. If you lose fun, this wonderful work can transform into torture.
— Is there anything that you like so much that it fuels your energy? What inspires you?
— I like Contemporary Art a lot, music and overall movies, I try to go watch or get inspired by things from other fields to bring them to my world.
— And, for instance, let’s imagine a situation when you cannot get inspired and feel tired. How to move on after a phase of depression and lack of any interest to work?
— Rest and vacations, many times we do not realize what is necessary is a rest or a parenthesis in our profession, but taking a couple of sabbaticals can do wonders.
— What do you like to do when you have free time?
— I really like music and movies, and of course it influences my work, in one way or another.
— Do you know what the future holds in store for you? Any incredible plans?
— I currently have my own studio and we are very happy being selective with the projects, I do not have a great plan to conquer the world, I just want to be able to continue like this and do the best work possible.
