Capitals laid down in one continuous squeeze of thick brick-red sauce, swelling where the hand slowed and finishing in fat rounded blobs. Side dribbles break away from a few strokes and sit as separate spots. It suits diner menus, burger branding, sauce labels, takeaway packaging and loud food posters.
Squeezed straight from the bottle
Each letter looks laid down in one continuous squeeze. The stroke swells where the hand slowed and thins where it moved on, exactly like sauce on a plate. Ends finish in a fat rounded blob rather than a clean stop. Small side dribbles break away from a few strokes, meanwhile, and sit as separate spots. Because the line never repeats its width, no two letters match. Even the punctuation carries a blob.
Deep brick red with a wet shine
The colour is a deep brick red, closer to a cooked sauce than a bright gloss. A wet highlight runs along the top of every stroke, so the surface reads as thick and sticky. Darker shadow also pools underneath, which lifts the letters off the page. On white it looks appetising, though on black it turns theatrical. Nothing here is flat vector red.
