Positive vibes of Jason Naylor’s graphic design style
Our hero of the hour is incredible Jason Naylor, an artist who is able to remove your sadness by bringing more positive colors into the canvas of the world. Handmadefont Studio was happy to have a chat with this typography designer. If you want to learn more about the style of Jason, his secrets and why he believes that a combination of type and color is an extremely powerful way of communication, you’ve come to the right place.
— I’m feeling positive vibes gathering here in the studio – this is the magic surrounding Jason. Do you know that thanks to this atmosphere of positivity and joy you create it is easy to predict you coming. So, Jason, tell us: when was this special moment of realization that you can’t help but keep creating? What is your story of love with art?
— I was always into art. I took art classes as a kid and all through high school. I was the one that was handing in homework with doodles all over it. Then in college I discovered graphic design, and I loved computers, so it all sorta fit into place. Graphic design provided a creative but structured path that also seemed like something I could do to pay the bills. So I went for it! And I’ve been using letters and typography to create ever since!
— And eventually you made a choice and went for typography. What was the reason for such a decision?
— Over the years I’ve evolved into using more and more type because with my designs, ultimately what I am trying to communicate, is my emotion. Art is always an expression but I wanted to be very specific about the feelings and thoughts I choose to portray and the best way to do that is using typography. Pairing type with color can result in such powerful communication.
— Did you venture into other graphic design fields?
— Yes, I also do a lot of illustrative designs, with bold colorful shapes and have done branding and advertising work as well. Logo design uses a lot of type and illustration but doesn’t feel very expressive. And illustration without typography often seems a little boring to me, so I’ve landed here, using type and shapes to make my messages.
— How do you feel about your very first serious project?
— Ohhh, so many good memories pop up! The first real project I had was designing a book for MAC Cosmetics, and each page of the book highlighted a different fashion designer. I had to design the typography for all these names, as well as the rest of the book, but each page had to feel unique, yet cohesive. Was a tough project. And was so exciting for me at the time!
— Are you ready to reveal some secrets of yours to the public? How do you manage to make these awesome works?
— Yes. My secret is positivity. I am relentlessly optimistic and I infuse positivity into all of my work. I feel like it can help creativity and its magnetic and contagious. People are drawn to positivity and it becomes a cycle. Its huge!
— What are the sources of inspiration specifically for you?
— Well visually, inspiration comes from anywhere. Signs, posters, ads on the subway… IG, pinterest… you know, all the places you might see type and design. I am quite inspired by the lettering and typography of old signs in NYC.
— And when inspiration goes away and there is a creative crisis on they, what do you do? Can give some sort of advice to people who go through tough times?
— The key is to ingest everything around you and know that its logged in your subconscious, and then trust yourself to harness it when you need it. You can’t feel uninspired and then get on pinterest, or you’ll end up copying someone’s work. Soak things in around you, and dig them up from your mind when you need them! This also brings us back to positivity. If you are positive and optimistic, it can help you to feel confident, which enables you to trust yourself, your instincts, and your subconscious.
— Is there something else you like to do when you have time?
— I like using my hands to create. So painting and drawing are infused in my design work. But I also enjoy creating things for my home, like a lamp or refinishing furniture. I think doing handy things like this do help to expand creativity and ultimately influence my typographic work as they broadened my horizon.
— What are you working on now?
— Well I am currently working on a street art series that will use words and type in a map like format around the city. You’ll have to see each location to get the message as a whole! I’m very excited about it. I also am travelling to China in the next few month to paint a few murals which will be amazing because I’ve never been further east than Europe!